The Secret to Mastering the Ask.
The Secret: You have to actually ask.
It’s that simple and that powerful. It is also incredibly scary.
For most people, the thought of standing in front of an audience and asking them to write a check is intimidating – but it doesn’t need to be.
Mastering the the Ask is an essential skill for any business or non-profit leader. Without making asks, there is no money, and without money, your organization can’t achieve its goals.
Your idea might sound entirely unrealistic until you ask—and it happens!
Recently I received an email from an attendee at one of my talks…It shows the power of stepping up and going for the ask.
Subject Line: I took your advice and it worked
Tommy, I know that the subject line doesn’t surprise you, but it surprised me.
I was at the Millburn-Short Hills breakfast last week.
You were telling the story about how you and your wife go to concerts and get to meet so many of the stars. Your response to someone wondering why that happens for you was very simple — you ask.
That morning I was presented with a situation whereby I needed to be out of my home by a certain date or I would lose some money on the deal. I needed to have the house emptied but could not get the items picked up in time. I needed an extension. After hearing you speak, I got on the phone and ASKED for the extension…they said yes. I know for a FACT that I would not have done that if I hadn’t heard you speak that morning. SO… I just wanted to say THANK YOU!
So, what’s holding you back from going for the ask?
Is it a lack confidence, skill level, fear of failure or just a reluctancy to step up?
A common thread across many of my coaching clients, regardless of the industry or sector, whether it’s asking for a donation or asking for the sale, is that people are not selling themselves with certainty and asking for what they want. I often remind them that if they are not out securing donations or closing deals, they are just a professional visitor.
“In business, the one thing that always helped me overcome my own fear of asking was that I believed in myself and the thing I was asking for.”
If you’re going to go for the ask, it’s critical that you believe in yourself and your mission. If you can convey confidence in yourself and your passion for your organization, you will always shine through and stand out. People might not remember what you say, but they will remember how you made them feel.
Improving your public speaking skills will help you will build the confidence to believe in who you are and what you do. You’ll find it easier to step up, connect emotionally with your audience, and deliver a compelling, persuasive and inspiring fundraising ask.
Remember, if you don’t ask, the answer is always no.
Become a Better Fundraiser
Learn how you can overcome anxiety and articulate a clear and inspiring message about your mission, what you hope to achieve, and how people can directly help you and your organization. Contact us to find out more about our coaching services and schedule a consultation.