#7 – Put Your Money Where Your Mouth Is Although risky for your bottom line, consider offering your customers a sales guarantee. For example, stipulate in a contract that if you do not reach the goals agreed to between both parties, you would offer a percentage refund or discount on future services.By putting some of…

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#6 – Analyze and Improve Talent Acquisition and Development During the hiring process, dedicate more time to competency testing to make sure that your new salespeople have what it takes to succeed. A new hire is a big investment for your company; make sure that you hire the right people for the job or you…

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#5 –  Strengthen Immature Sales Methodologies and Processes Without consistent and well-adopted processes and methodologies, impacts to sales performance are significant. Standardizing your company processes helps you sharpen your goal focus and improve your overall sales conversion rate. By reinforcing your sales team’s training, you maintain a consistent brand voice and solidify your sales process.…

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#4 – Help Your Customers Sell to Their Customers Customers once referred businesses when they were satisfied, but this does not happen as frequently today. This hallmark metric of customer satisfaction is a sign that the business world has changed. Customers rely more on Google searches than word-of-mouth when looking for services and products. Quick…

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  #3 – Offer Complementary Products and Services   Changing your sales focus to a customer-service-oriented approach helps you discover what the client really needs. Listen to your customers to find out what services and products they are looking for—ones that may be related but outside your core service offerings. If the market is there…

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# 2 – Improve Customer Experience Touch Points Nowadays, digitally savvy customers have higher expectations. Your business should revolve around customer needs instead of your company’s internal processes. Create more potential touch points to improve the customer experience and increase customer satisfaction. While not every customer wants to be in contact every day, or even…

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Rethink Your Strategy for Marketing, Sales, and Service Integration Do your marketing, sales, and service teams work together? If not, you should rethink your marketing process. These teams will be more likely to succeed if they work together and share customer information. Once everyone has a clear picture of what is going on with potential…

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Why a coach? Why a mentor? Let’s face it sometimes we’re looking for…More? Better? Different? I remember when I made up my mind to take on the challenge of being a Toastmaster Champion. The first thing I did was find someone who had more experience than I did, and asked them how to go about…

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